industry news-bergamont


India, 9th December 2016: SCOTT Sports India, the Indian arm
of the globally recognized multisport company SCOTT Sports,
launches German bicycle brand Bergamont in January 2017 for
their Indian Consumers.
Bergamont Bicycles, a young German brand started in the year
1993. It started as a small Bike Shop in ST Pauli located in
Hamburg and now a Global Bike Brand. Bergamont Bicycles, offers
a complete product range of kids bikes, city and trekking bikes,
mountain bikes, E- Bikes, road bikes and cyclocross bikes.
Bergamont Sport models for exercise addicts, freedom-lovers,
edge-livers, and adrenaline junkies. Bergamont brand position
themselves tough made for everyone but not for all. The Bergamont
Bikes are reliable, smooth-running, ergonomic, and solid bikes for
commuters, cruisers, wanderers, tourers, and explorers.
Jaymin Shah, Country Manager, SCOTT acquired the Bergamont
Brand in 2015. The Indian business has been growing from
strength to strength and we welcome the addition of Bergamont
to our Brand portfolio in India. In addition to the global offering of
Bergamont we are also bringing our Made for India program to the
Bergamont brand. With this program, we become the only bike
business in India to offer bike models under SCOTT and Bergamont
product range specifically suited to Indian cyclists
In India, Bergamont bicycles range will consist of city, urban &
trekking bikes along with few mountain bikes targeting the urban
riders for active & healthy lifestyle. Bergamont bicycle range offers
#Made for India bikes which are specially designed after careful
study of the cycling culture & trends in the Indian market. The
intention is to develop & make available a country specific product
to match the needs of the Indian Consumer.
Prices of the Bergamont bicycle range start at INR 23,000/- and go
up to INR 75,000/- bergamont_kat2016_6694

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